Maximizing Flowrista's Valentine's Success
Feb 2021
Flowrista is a full-fledged e-commerce solution offering prime gifts including flowers, chocolates, perfumes & mixed bundles that are arranged by professional designers & florists in a personalized and memorable experience.
Industry
E-commerce, Gifting
Channels
Services
Influencer Marketing
Amplify collaborated with Flowrista to make valentine extra special
ROAS
Impressions
By collaborating with +20 lifestyle influencers & content creators
Challenges
Flowrista a new e-commerce player in a very personalized industry (gifting) made multiple campaigns with influencers with low returns on the brand awareness and sales amount in their niche although the industry basket size is relatively big
Approach
1. Amplify team set a multi-goal strategy to tackle Flowrista’s Needs
A. Create awareness about Flowrista, their offers and playing on their USPs.
B.Careful selection of the influecers targeting to esure relative brand positioning and conversions based on our strong historical influencers data
2. Implementing a strong campaign with multiple influencer tiers from Micro to Mega
3. Utilizing emotional benefits and use cases and reflecting them in the content to maximize the conversions