NimoTV Arab Launching Done Right
Oct 2020
NimoTV, a leading global streaming platform, connecting gamers and fans. Nimo hosts exclusive E-Sports events and tournaments with the top global streamers and allows for peer-to-peer competitions & rewards.
Industry
Gaming & Streaming
Channels
Services
Streamers Strategy & Acquisition
Amplify helped Nimo to understand the Arab streamers and setup a powerful streamer acquisition program.
Users
Streaming Hours
By Acquiring +15 Gaming Influencers & Content Creators
Challenges
Nimo a globally known app had a challenge of penetration of MENA region (Arab World) whereas gaming content consumers in the region spent thousands of hours on other competitors including Twitch, Youtube and even Facebook.
Nimo team tried to approach multiple streamers in the region, but they couldn’t closet and activate them to reach their aspired goals although they made huge investments in their market penetration
Approach
1. Amplify team started by a small market research to identify the gaming sector dynamics in the region and streamers’ needs
2. Co-designing a better engagement model customized for the region’s creators
3. Building & implementing users & creators acquizition, activations and retention strategy utilizng important moments and local known celebrities with high engagement & likability from various countries including Egypt, Iraq, KSA, Tunisa, Moroco and Emirates
